Vensafe
Avtomatizacija prodaje tobaka
Von Leszek Rowiński | Lesedauer 3 Minutes
The introduction of self-checkouts to the trade has significantly changed the customer experience. For the better. Queues have been shortened and shopper frustration reduced. Customers during Covid-19 are definitely more willing to reach for self-service solutions. Let’s see if Poles are ready for the next step. Is tobacco sales automation possible and beneficial? An important topic for the retail industry. Retailers are looking for ways to encourage customers to make quick purchases of tobacco or premium products in their shop.
What is Vensafe?
Vensafe is a Select&Collect solution – effectively automating the sale of tobacco as well as small, higher-value items such as razor refills, more expensive cosmetics or items that may trigger unhealthy emotions among other shoppers such as condoms. And we don’t want that! Customers should feel comfortable with their purchases.
Vensafe consists of 3 components:
Touch screen with a kiosk application:
- an intuitive interface guides the user through the purchase process,
- screen placed on a wall, shelf or floor stand,
- display of marketing content e.g. promotions, special offers possibility to display multiple images and product descriptions.
Dispensing unit in a size to meet business needs:
- one unit holds up to 80 different products and the capacity of the unit is 1600 articles,
- Possibility to combine up to 3 dispensing units, to obtain up to 240 different products and a capacity of 4800 articles,
- the dispensing unit displays the current stock level and indicates the need for replenishment not only through the display but also by sending an e-mail to the staff,
- access to the unit is strictly controlled and recorded.
Vensafe Manager Software, integrating the above elements:
- allowing inventory and stock updates
- enabling central management of product data at chain or country level.
What does it look like in practice? The customer selects a product on a touchscreen and receives a barcode ticket (similar to a parking ticket). The customer then goes to a regular or self-checkout with the ticket and pays for it there. Alternatively, the ticket can be downloaded and paid for immediately at a self-service or regular cash register. In the final step, the shopper goes to the dispensing unit, scans the ticket and receives the goods. Simple. But is it beneficial for shops, legal and safe? Read on
6 prednosti za trgovine za avtomatizacijo prodaje tobaka z Vensafe.
- Zmanjšanje notranje kraje z intuitivno programsko opremo, ki spremlja vso dejavnost okrog enote.
- Naprava je enostavna za polnjenje in omogoča nastavljanje cen za posamezne serije blaga.
- Prihrani čas osebja – osebje se ne mora dvigati, da bi doseglo blago ali ga prineslo od druge blagajne, velikost razdelilne enote pa je mogoče prilagoditi potrebam trgovine glede na povpraševanje kupcev.
- Odpravite zunanjo krajo na nič, saj sistem zahteva, da kupci naredijo nakup, preden jim je blago izročeno.
- Skladnost s predpisi o tobaku, cigaretne škatle so nevidne, na zaslonu kioska se prikazujejo samo imena ali simboli.
- Omogoči kupcem, da brez težav kupijo tobak ali drugo blago, in zmanjša tveganje, da bi kupci odšli v drugo trgovino za nakup cigaret.
Predpisi za prodajo tobaka in Vensafe?
Kot sem že omenil, so cigaretne škatle, postavljene v omare, popolnoma nevidne. Kupec fizično vidi blago šele po prevzemu iz razdelilne enote. To ne samo da zagotavlja zasebnost, ampak tudi ščiti otroke in mladostnike pred videnjem predmetov, ki so slabi za zdravje. Tudi na zaslonih kioskа mora kupec dokazati svojo starost, da dostopa do ponudbe tobaka.
Poudariti želim tudi, da Vensafe ni avtomatni torec. Preverjanje starosti se izvaja na običajni ali samopostrežni blagajni in tu se tudi zaključi prodaja, torej plačilo za blago.
Odgovori na vprašanje v naslovu. Po mojem mnenju: DA, avtomatizacija prodaje tobaka z Vensafe je mogoča, varna, skladna s predpisi in predvsem lahko prinaša veliko koristi trgovinam. Trgovci s pravilno konfiguracijo Vensafe bodo olajšali delo svojega osebja in lahko povečajo prodajo tobaka ali premium izdelkov. Z Vensafe lahko spodbudijo kupce, da bolj pogosto obiskujejo njihove trgovine in kupijo izdelke, ki se jih iz različnih razlogov navadno kupuje drugje. In to je bistvo! Vesel sem, da na trgu prihajajo vedno več rešitev, ki podpirajo digitalno transformacijo trgovinskega sektorja. Spremljal bom njihov razvoj in vas obvestil, če se pojavi kaj zanimivega.
